Public Relations @ Camosun

Camosun's Publicity

Rossum

January 22, 2018

News and advertising is all around us and we are constantly exposed to it.

I rarely buy newspapers nowadays, living on my own and consciously saving money, but it is still the one news source that I thoroughly enjoy reading when I do come across one. I don’t recall ever seeing Camosun College advertised in a newspaper that I’ve read, or on the TV, and I’m honestly not surprised.

Promoting or advertising for a school doesn’t seem too important, or popular. If a student is thinking about school, then they will do research to learn more. I don’t believe an ad on the radio, or in a newspaper will draw any more people in. On the other hand, advertising for certain new programs, or offers or changes may be news-worthy.

Public relations to Camosun College does not seem important in Victoria, but could be elsewhere. Public relations for a school could be helpful and needed for advertising overseas, or even just Nationwide, to attract more international students.

Another aspect that Camosun could focus on in their public relations department could be to conduct interviews or stories on graduated or current students with successes and experiences. Local residents love hearing local success stories.

When I was applying for Camosun, I read every single success story on DIPR’s program page to think about what I could do after, but I wish I had seen more, or heard more experiences. I was still very unsure with what this program was to offer.

Tweet Assignment!

1)    The layoffs described in the December news conference exercise at the National Widget Company.

·         A tough day for The National Widget Company today. A total of 200 employees are being laid off. Company president Bryce says, “It is vital for us right now, but we have high hopes for the future for NWC and our employees.”

·         Company President Bryce is sad to announce the lay off of 200 employees today. He is confident that we will be able to rehire in the future.

·         Fifty employees laid off today in Victoria’s NWC headquarters, and 150 more laid off nation-wide. President Bryce is confident a re-hire of these employees will take place in the near future.

2)    The rehiring at the National Widget Company described earlier in the term.

·         After several months of hardship, President Bryce is ecstatic to announce that we are hiring back all laid off employees nationwide.

·         “The increase in widget sales overseas is allowing us to rehire,” says NWC president, Bryce. 200 employees will return to work due to our new deal with China’s widget market.

·         “It’s been a hard few months here, so we’re very excited to have all employees back to work,” says Company President Bryce during an interview with CBC. Read the full interview here at http://CBC.ca/widgets

3)    An expansion at the National Widget Company.  They are adding a manufacturing facility in Regina, Saskatchewan which will add another 100 employees to the company.  They need it because the Chinese market has been such a success that they need the extra capacity.

·         We’re expanding! The widget market is growing and we are pleased to announce that Saskatchewan is now home to another NWC manufacturing facility. Apply here http://NWC.ca/hiring

·         Due to a new found widget market in China, we are excited to announce the addition of 100 employees at our new manufacturer in Regina, Saskatchewan!

·         Hoping to get into widget market? Look no further! We are EXPANDING! Our new manufacturing facility in Regina, Saskatchewan is now open and hiring. Apply here http://NWC.ca/hiring

News Release Assignment

ASSIGNMENT NEWS RELEASE

12:00 pm, January 15^th, 2018

NATIONAL WIDGET COMPANY REHIRES LAID OFF EMPLOYEES

The National Widget Company has announced a re-hire of all laid-off employees. 200 employees were laid off in June of last year. 50 of these employees will be back to work at the head office and main plant here in Victoria.

“We have sent recall notices to all employees who were laid off in June,” says Andy Bryce, President and great-grandson of NWC’s founder, “As a family-owned company, it was heartbreaking to lay off so many loyal people so we are thrilled to be offering employment to people we consider family.”

NWC’s plant in Victoria will be operating at full capacity within 6 weeks due to the sales of widgets steadily increasing.

“The increase in sales has been unprecedented,” says Bryce, “we think this opportunity opens up enormous markets which will last for years.”

NWC has officially geared away from the traditional widget market of oil in the Middle East to invest with a newly found residential widget market in China.

NWC is the oldest family run business in Canada, and the first widget company to ever approach, and make a deal with China.

This new deal with China will allow for NWC to confidently rehire and grow as a company. The Chinese residential market will offer new opportunity for NWC, and a secure place for all re-hired employees.

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For more information, Contact Emma Rossum at (888) 567 2345